South Africa’s 2024 elections have captured the attention of millions as voters head to the polls to elect a new parliament and president. With nearly 28 million registered voters, this election is crucial for the country’s future. Beyond shaping the political landscape, the election outcome could significantly impact the diamond industry—a sector deeply intertwined with South Africa’s history and economy.

The ElectionS Context

1. High Stakes: This election marks the 30th anniversary of democratic democracy in South Africa. The African National Congress (ANC), which has held power for three decades, faces fierce competition from other parties. The outcome could determine whether the ANC continues its dominance or if a new political era emerges¹.
2. Empowerment and Representation: Voting is an essential democratic right, allowing citizens to shape their nation’s destiny. As South Africans cast their ballots, they contribute to the empowerment of historically disadvantaged communities and promote broader societal benefits.

The Diamond Industry’s Role

1. Resource Extraction and Beneficiation: Historically, the mining and resources sector in Africa has faced criticism for extracting resources without adequately benefiting the host countries. In the context of diamonds, beneficiation—the process of adding economic value to rough diamonds—holds the key to a sustainable future for the industry.
2. Local Beneficiation: South Africa is a rich source of rough diamonds. By developing a robust local beneficiation industry, the country can keep more downstream value-generating activities within its borders. Beneficiation includes cutting and polishing diamonds, jewelry manufacturing, marketing, and distribution. When these processes occur locally, communities benefit directly from the diamonds mined in their own backyards².
3. Empowering Entrepreneurs: Small South African-owned beneficiation companies play a vital role. However, entering the highly regulated diamond industry can be challenging. These businesses need support in accessing funding, business strategy, and networking opportunities. Initiatives like the Small Beneficiation Customers (SBC) pilot program, launched by De Beers and industry partners, aim to broaden access to rough diamonds for emerging businesses. By offering affordable parcels of rough diamonds, De Beers helps these entrepreneurs gain a foothold in the market and access international buyers².
4. Global Consumption and Markets: While Africa is a top producer of diamonds, the United States remains the largest consumer, followed by China and India. South Africa’s domestic consumption of beneficiated diamond products is relatively small. To maximize the industry’s impact, efforts should focus on expanding both local beneficiation and international market access².

Conclusion

As South Africans cast their votes in the 2024 elections, they not only shape their political landscape but also influence the future of the diamond industry. By prioritizing local beneficiation and empowering small businesses, South Africa can unlock the full potential of its diamond resources. The 2024 elections serve as a pivotal moment—one that extends beyond politics and reaches into the heart of economic development and prosperity.