Tiffany ablaze, Tiffany flagship store in Manhattan was ablaze after an electrical fire, authorities say

Tiffany ablaze, The iconic jewelry store reopened in April after nearly three years of renovations. The company touted its transformation as the first “holistic renovation” since it opened in 1940.

Only weeks after the the grand re-opening of Tiffany & Co’s flagship store following an extensive refurbishment, a fire has broken out prompting the evacuation of nearly 100 people.

On 29 June, a fire was discovered in the basement of the building on New York City’s iconic Fifth Avenue, with black smoke eventually billowing out into the street.

In a statement, the New York Fire Department said that the fire had been caused by an underground transformer around 9.30am. Two people were transported to hospital with minor injuries.

Tiffany & Co confirmed with CBS New York that despite the dramatic scenes, the store would be reopened the same day.

“We are working with the New York Fire Department to take precautionary measures to ensure the safety of our employees and clients. The store is expected to open later today following an inspection by the fire marshal,” a spokesperson said.

The company has held the location for 83 years and recently completed its first extensive renovation in April.

The project was undertaken by architects Peter Marino and Shohei Shigematsu and took more than three years to finalise.

A fire broke out under the newly-renovated Tiffany & Co.’s flagship store in Midtown Thursday. Chopper 2 was live over the scene.

In a statement in April, Anthony Ledru, Tiffany’s president and CEO, said: “The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House. Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewelry store — it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale.”

To celebrate the store’s reopening, the company announced it would “debut a range of exclusive designs and one-of-a-kind creations.” The debuts included diamond watches and a new design for “the legendary 128.54-carat Tiffany Diamond,” the company said.